For me personally, Bowman is a brand that stands for freedom and choice. I never really chose my own happiness and never followed the things I really wanted to do. So for me, Bowman is not only about following your dreams, but it's a message to young people not to let themselves be led by the expectations of society and their environment. It is literally shooting for your own goals and just going for it. Doesn't matter when or how, as long as it is your story.